Business Challenges & Solutions

In the world today, businesses are constantly under pressure overcoming challenges of varying weights. Sometimes businesses need to increase sales within the distribution channel, and other times the problem isn’t as clear. Within this section professionals can explore the list of business challenges that TIE Kinetix CSP directly addresses.

  • I need to improve sales through my partners.
  • My complex portfolio of products and/or services makes it difficult to present my full message to my audience.
  • It is not easy for my partners to do business with me.
  • My competition out-spends and out-markets me.
  • I have no control over when and where my content is placed on my partners' websites.
  • I have poor indirect sales and waste time, money and resources with my current channel solution.

Challenge: I need to improve sales through my partners.

Solution: Companies often face the challenge of increasing the revenue brought in through resellers, however they have little control over how partners showcase their products. Businesses can now take advantage of the solution to this common problem, which creates an environment in which manufacturers can create syndicated content options from which subscribers (partners or resellers) can choose—providing resellers/partners with the means to publish dynamic, current content of their choosing with minimal efforts. Syndicated content is not only typically of a higher quality and consistency, but is often far easier for customers to find when searching for a solution to a problem.

Challenge: My complex portfolio of products and/or services makes it difficult to present my full message to my audience.

Solution: An expansive portfolio of products or services makes content management difficult for both businesses as well as resellers. Quality control, branding integrity, time-sensitive promotions and content organization are just some of the advantages experienced when utilizing TIE Kinetix CSP. Neither the syndicated content originator nor subscriber will have to worry about wasting or waiting a moment’s time as all updates appear automatically within the channel—completely effortless for partners.

Challenge: It is not easy for my partners to do business with me.

Solution: Many large companies only distribute information one way. Often times, this format does not always fit well with all partners’ business models. TIE Kinetix CSP helps manufactures to customize and update content, ecommerce storefronts, dynamic co-branded marketing materials, or myriad of other ways in which to better supply your partners with the tools needed to overcome your business and sales challenges.

Challenge: My competition out-spends and out-markets me.

Solution: Many manufactures face the challenge of competing with competitors with greater resources or those with larger, more integrated web presences. For companies hoping to reduce the time and resources spent managing content on both your web real estate as well as your partners and resellers websites, web content syndication through CSP is the perfect solution. In addition to the solutions above, this syndicated content will now be available to a broader spectrum of the sales channel—unlocking the always-up-to-date messaging of the business’s marketing materials for all audiences.

Challenge: I have no control over when and where my content is placed on my partners' websites.

Solution: Manufactures often lack control over where partners place product content as well as how often partner sites update that content. At the same time, partners often do not have the resources and time to organize, manage and update this same content effectively to meet manufacturers’ standards. Now, businesses can attain content control on partner sites by providing partners with easy-to-publish syndicated content options. Though partners make the final choice of which syndicated content pieces are published on their sites, manufacturers decide which options are made available to subscribers.

Challenge: I have poor indirect sales and waste time, money and resources with my current channel solution.

Solution: Many manufactures experience difficulty tracking, optimizing and understanding how their content is being used on websites within their sales channel. TIE Kinetix CSP is a solution that provides a way for resellers to subscribe to and feature manufacturer-created syndicated content ensures that subscribers will display products to the manufacturer’s expectations at all times. This also results in an easy-to-find, accessible content syndication solution for benefitting end consumers. This content will always reflect the latest promotion, sale, or newest product offered, meeting the needs of web savvy market conscious shoppers. Manufactures further benefit from the use of less time and money and an increase in return in relation to associate sites.

Call 1-800-624-6354 for more information
or e-mail us: info@tiekinetix.com

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So You Can Focus on Your Business
Integrating multi-formatted marketing materials into a continuously updatable channel