Content Web Syndication Basics
New to web syndication? No worries, explore the one stop resource for all things enterprise web syndication. Take a moment and learn what web syndication is and how it can help your business.
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TIE Kinetix CSP offers comprehensive web syndication to companies in a vast array of industries through a unique platform. TIE Kinetix CSP provides a pipeline through which web content of any nature – text, video, graphics, etc. in any language – created by a manufacturer can be pushed onto multiple partner websites through a single line of code.
Manufacturers & Web Syndication
Manufacturers utilizing TIE Kinetix’s Content Syndication Platform will have virtually limitless control over the content they are able to syndicate as well as the way in which they choose to structure individual campaigns. In contrast to many competitors, TIE allows manufacturers to edit and change active campaigns throughout the distribution channel at a moment’s notice, instantly updating partners’, VARs and resellers’ websites. Digital assets syndicated through TIE Kinetix CSP ensure the highest level of quality and consistency without hesitation.
Manufacturers will no longer face the content issues they have struggled with in the past in relation to partner sites. Often, partners do not have the resources or time to maintain high-quality, up-to-date content that is comparable in appeal to manufacturers’ content. Using TIE Kinetix CSP branding will crossover to all partner sites, featured content will remain as up-to-date as possible and end consumers will enjoy a successful degree of visibility.
Real-time Channel Analytics
TIE Kinetix CSP not only provides the most comprehensive web syndication, but provides the most accurate performance reports possible – manufacturers have the ability to receive analytics in real-time. The single line of code issued to partners once they have enrolled not only allows TIE Kinetix CSP to push syndicated web content onto partner sites, but enables TIE Kinetix CSP to pull analytics directly through the same line of code into a comprehensive reporting tool. Reports inform manufacturers of how end consumers are browsing partner sites in real-time. In turn, the manufacturer is able to adjust campaigns to meet channel demands and trends resulting in optimum visibility and increased revenue for both partners and manufacturers. TIE Kinetix CSP also reports on the effectiveness of enrolled partners, allowing each manufacturer to review partner performance.
Exploring the Possibilities with Web Syndication
TIE Kinetix CSP will provide solutions to the majority of issues weighing heavily on your mind, freeing you to ponder new questions, such as: What would you do if you knew how your campaign was doing in real-time? What would your next step be if you knew which of your partners were the most effective? How would you invest your time if editing or creating a campaign was as simple as pushing a button?
This section will introduce you to the concept of web content syndication, answering the most common questions and explaining the process as well as solutions. Absolute web content control is achievable through TIE Kinetix CSP’s Web Content Syndication Platform.
