Improve Content Distribution throughout the Channel
Recreate Brand Showcases Across the Channel with TIE Kinetix CSP. Improving content distribution throughout the channel is easy. By providing rich content to your partners, no one wastes valuable time with content updates, and their customers won’t have to leave their site to find what they are looking for, turning partner web audience into informed buyers.
What is Web Syndication?
Web Content Syndication is a form of distribution through which rich content is made available to multiple partner websites. Businesses benefit from the ability to push content onto partner sites through a customized line of code — updating automatically with any changes made to individual campaigns or the launch of a new campaign. By using web content syndication, businesses will see a decrease in time and money spent to manage and update content as will partners. This form of content syndication provides an easy method through which businesses can ensure that enrolled partners will publish the same original content—resulting in increased customer satisfaction and a greater control of consistency over the distribution channel.
How will it benefit you?
Channel Management Benefits:
- Easily update and optimize your marketing/product/brand messaging
- Follow how your product information is being distributed over the internet, and analyze how that message resonates on individual partner websites
- Give your partners an easy way to get your content to better sell your products
- Educate your partners and help them notify their customers’ buying decisions with engaging Rich Media
Vendor – Brand Owner Benefits:
- Reduce marketing expense while increasing channel sales, marketing and productivity
- Maximize brand management by marketing your products consistently throughout the channel
- Monitor the performance of your resellers and the consumer website traffic on your content
Manage Campaigns:
- Change advertisements, promotions and campaign information on your partner sites dynamically with no effort or coordination required by resellers
- Stage and deploy new content in minutes
Channel Partners’ Benefits:
- Increased Sales – Leverage CNET’s content and market reach to sell more
- It's effortless and there’s minimal maintenance – information updates automatically. Customers can find the latest product information without leaving the reseller site.
- Web Syndication can be customized to only show product information requested by the reseller
- Simple to participate, a single line of code on the reseller website is all it takes to get started
Consumer Benefits:
- Allows access to the most up-to-date Product content
- Provides all the information the customer needs to make a buying decision at point-of-sale
- Improves buying experience which results in increased new and repeat buyers
